Why we...?

Beauty is the desire of every individual to give pleasure to the sense. Beauty is not always related to women rather men are more beauty consciousness as the evolution shows male animals are more beautiful. Some are beauty by birth and some are want to become beautiful

  • The concept of using herbs for beautification is well defined in Ayurveda. The cosmetic preparations are used for worship and for sensual enjoyment in India since vedic period. The external application of kajala, tilaka, aguru, chandana, haridra etc to God and Goddess are seen in many rituals of India.
  • Cosmetology is the science of alternation of appearance and modification of beauty. Any substance or preparation intended to be placed in contact with the various external parts of human body (epidermis, hair, nails, lips, and external genitals) or with the teeth and mucous membrane of oral cavity with a view exclusively or mainly to cleaning them, changing their appearance and/or correcting body odors and /or protecting them or keeping them in good conditions
  • Concept of Beauty in Ayurveda Ayurveda determined beauty by prakriti (Body constitution), sara (structural predominance), sanhanan (compactness of body), twak (skin completion), Praman (Measurement) and dirghayu lakshyana ( symptom of long life). Beauty is not only a source of jay but gives confidence and proud in some extent. Ayurveda cosmetology started from mother wombs, dinacharya, ratricharya, ritu charya with the practice of medicinal herbs and minerals.
  • According to Ayurveda Human body functions through various channel systems called “Srotamsi”, containing both microscopic and macroscopic structures such as the respiratory system, lymphatic/ circulatory system, reproductive system and nervous systems, among others. These channels function as innumerable psycho-biological processes such as enzyme production, neuro-transmitter secretion, hormonal intelligence, respiratory capacity and digestive assimilation/ elimination, immune power etc and responsible for wellness and beauty. These act rhythmically and in concert with one another to perform complex decision-making regarding the supply of nutrients, filtration of toxins, excretion of wastes and much more. If these waste materials are insufficiently metabolized, toxins or incompletely processed foods and experiences can become deposited in weak areas of the body. If unaddressed, these can become a disease. Weak zones occur in the body due genetic factors or more commonly, lifestyle factors, such as unhealthy food choices, stress or environmental influences. These toxins or unprocessed metabolic deposits can cloud the normal psycho-biological cellular intelligence and loss body lustre and beauty. Panchakarma therapy is both preventative for healthy people to maintain and improve excellent cellular function, and curative for those experiencing disease. The Ama (toxic materials inside our body) make a person ugly and disease and Sodhana/panchakarma (Purification) is the best therapeutic intervention to eliminate body toxins. It is a highly complex and sophisticated science of purification of the body/mind. Water is a major component for keeping skin in good condition. Water originates in the deeper epidermal layers and moves upward to hydrate cells in the stratum corneum in the skin, eventually being lost to evaporation. Snehana and Swedana bring moisture to our skin. It gives our skin greater elasticity and rejuvenates skin tissues. As cells in our face make their way to the surface over their lifecycle, they die and become saturated with keratin, or skin debris. Keratin is important because it protects your skin from the elements but the shedding of that outer layer can unclog pores. Snehana and Swedan are believed to be inhibit trans-epidermal water loss, restoring the lipid barrier and restore the amino-lipid of the skin. Ayurveda always advocated vegetarian diet in appropriate quantity and advice for plenty of water intakes for restore the beauty and youthfulness.